Notes on website development and SEO.

Short, practical write-ups from 5+ years of hands-on work — the kind of thing I wish someone had told me before my first project.

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Real lessons from 2000+ completed projects.

Every article here comes from something I ran into while building an actual client site — not general theory. If you're comparing website developers or planning your own site, these should save you some guesswork.

On-page SEO checklist for small business websites
SEO - 6 min read

7 On-Page SEO Basics Every Small Business Site Needs

The core meta tags, heading structure and content habits that help a new website start ranking in search results.

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Website speed optimization tips
Performance - 5 min read

Why a Slow Website Is Costing You Clients

How image optimization, clean code and hosting choices affect load time, rankings and conversions.

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How to choose a website developer
Guides - 7 min read

How to Choose the Right Website Developer for Your Project

Questions to ask, red flags to avoid, and what a clear project scope should actually look like.

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Figma to HTML conversion guide
Development - 6 min read

Figma to HTML: What Actually Happens During Conversion

Why a hand-coded conversion from Figma or PSD holds up better than an auto-exported page builder file.

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Landing page conversion tips
Conversion - 5 min read

What Makes a Landing Page Actually Convert

Structure, copy and call-to-action placement that turn visitors into real inquiries.

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React vs static HTML for business websites
Strategy - 6 min read

Static Website or React App — Which Does Your Business Need?

A practical way to decide between a simple responsive site and a full web application.

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